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The North Group Method to Selling Your Home...
The North Group Method allows you to leverage our top-ranking real estate sales experience and award-winning marketing to achieve your personal goals and timeline.
When selling your home, your results matter most.
Our goal is to bring you an unfair advantage by listing with us.
We do that by plugging you into our track record of success and our North Group Method of selling your home. Our objective? To showcase what our team is known for: results. More money for your home, in the shortest period of time and with the least amount of stress.
We accomplish this through each step of our North Group Method:
1. Defining Results
It’s not about us, it’s about you. That’s why we start your selling process with understanding what “results” mean to you. Our job can only be successful if we understand your goals: why you are moving, where you are moving to and what is important to you.
2. Understand the selling process
We teach our clients ‘the trade secrets’: the ins and out of the real estate transaction and help them understand the process fully. Most agents skip this, and it's the most important part. We are willing to lift the curtain so because we believe it will help you get a clear picture of what sets us apart, and know what is happening each and every step to selling your home.
3. Mapping out the plan to find your buyer
Before we get into our award-winning marketing and stress-free prep, the first question we must ask is WHO are we marketing to and prepping for?
Not all buyers are the same, therefore, our marketing and plans are not the same. We take measures to TRULY understand the ideal buyers for your specific home and strategically target them. This is our secret sauce, what we call our “Buyer Attraction Formula”.
4. Prepping for profit (our listing launch process)
In our propertiary launch process, we activate our Buyer Attraction Formula. We take care of every detail so that we can maximize every single opportunity to find your buyer, even before we list your property. Our proven listing launch process has 4 key phases… because we know that a good process alone drives good results. Our prep is meticulous and choreographed- and what makes us stand out from the average agent.
5. Integrated Marketing
Marketing is not a one-size-fits-all all, and it's definitely not a checklist. We hold the title of “Most Innovative Team” in North America for a reason.
We approach marketing from three angles: traditional, digital and social.
6. A Systems Driven Approach
Every agent can post on mls, and every agent will tell you about their photos, staging, marketing and listing syndication. They will tell you about their agent relationships and targeted marketing. Or the leads they generate.
Here’s the North Group difference: the strategy we have behind it, and the systems we use to ensure strangers become leads, and leads become buyers.
7. Your Sale and Beyond
Each listing requires a different pricing strategy which we will advise based off of market dynamics, our expertise and research and the unique selling points of your property. We are expert negotiators to help you get the best possible terms and conditions in your sale. We believe in long term relationships with our clients and are partners well beyond the transaction.
MApping out the plan to find your buyer
Our Buyer Attraction Formula
As you already know, not all buyers are the same. Therefore, our marketing and plans are not the same. With our Buyer Attraction Formula, we determine the specific buyer types for your property and develop a custom strategy for each of them.
Prepping for Profit
Our Listing Launch Process
Thoughtful preparation is the key to ensuring your property sells faster than average, for more money. Our launch process is meticulous. We take care of every detail so that we can maximize every single opportunity to find your buyer.
Listing Preparation
No two properties are the same. We take a holistic approach by which we recommend and facilitate all services that will maximize your sale price. This includes decluttering and packing; staging and design; minor repairs; painting; cleaning; junk removal and more.
Targetted Outreach
This is where we activate our Buyer Attraction Formula to hone in on your ideal buyer. These strategies are customized to target the buyer market most suitable to your property to ensure that by your listing launch date, it gets noticed and is primed for offers.
Buzz Creation
We want everyone talking about your listing so we focus on marketing from every angle: our database communication (to over 30,000 people), neighbourhood awareness campaigns, our deep industry relationships, and our large network of agents who may have buyers.
List Date
This is the date we work back from, and it’s the “launch date” of your listing on the MLS. On this date, our full sales and marketing plan will be live. While your listing is “live”, we will keep you informed of showing progress and feedback by providing comprehensive performance reports on a regular basis. Behind the scenes we will be busy ensuring we capitalize on every marketing and sales opportunity.
Integrated marketing
Marketing is not a one-size-fits-all all, and it's definitely not a checklist.
When you work with North Group, we'll execute an advanced integrated marketing strategy to make the right buyer fall in love with your home fast.
We hold the title of “Most Innovative Team” in North America for a reason.
It’s not about how MUCH marketing an agent can produce - its about the plan of attack for the marketing. We don’t just throw spaghetti at the wall hoping it sticks- we KNOW what does.
Compelling Content
Video marketing does not mean a "Virtual Tour." It’s so important to be aware that there is a huge difference between a virtual tour and a video tour. Don’t be misled! Most agents will promise “listing videos” and what they intend to provide is an animated slideshow or virtual tour of the photos of your property. We spend the money to do it right.
Advanced Advertising
We run targeted Facebook ads, Instagram posts, and even YouTube pre-roll ads to go along with the normal MLS and print and media to make sure that your listings get the most eyes possible on them.
Massive Distribution
A lot of agents can create compelling content. Not a lot of agents can distribute it properly. This is what sets North Group apart. We've spent hundreds of hours studying these platforms, and know how to target the right buyer demographic.
A Systems driven approach
The North Group difference? The systems we use to ensure strangers become leads, and leads become buyers.
Every agent can post on mls, and every agent will tell you about their photos, staging, marketing and listing syndication. They will tell you about their agent relationships and targeted marketing. Or the leads they generate. At North Group we set ourselves apart with our systems driven approach to implementing our listing strategy.
You don’t just hire an agent, you hire a team that includes operational, sales and marketing staff who are leaders in their fields. You are also hiring almost a decade of proven systems and technology that have been built, finessed and evolved over the years. Our job in your property sale is to develop and implement a turn-key sales strategy that is seamless and stress-free.
Contract to Close Management
Listing Workback Task Management
Email Communication
Showing and Feedback
Listing Performance Analysis
Strategic Pricing
Buyer Inquiry Intake
Lead Generation
NGx Instant Lead Response
Your Sale and Beyond
Strategic Pricing
Our primary job: protect your equity. We will agree on a pricing strategy that you are not only comfortable with, but is backed my our expert advice, research and market knowledge, all which we will go over with you in detail.
Market Dynamics
Ultimately the price and timeline for your property sale will be influenced by global events and national economics, but also largely impacted by local market conditions. We are thorough in our research and staying on top of what is going on, so we can be one step ahead.
Expert Negotiation
The art of negotiating is something we do not take lightly. We train and hone our skills of negotiation, daily. It is a major focus of ours, so it can be a win for you.
We're Partners
We are committed to a long-term relationship with our clients. We operate with full transparency. There are no hidden fees or costs. We are confident in our ability to deliver an experience worth talking about for our clients and happily offer a worry-free commitment.
Once you sell, our commitment to communication is unwavering. We aim to be a support and resource every step of the way, and we truly believe that this does not end with a firm contract.
We are here to help and remain a resource for your move, and all things real estate and homeownership for years to come.
Leen Akbar
I had the privilege of working with Sophie as my realtor for both selling my unit and purchasing another, and I couldn't be more impressed. Sophie's attention to detail and care during the entire process made all the difference. Sophie expertly guided me through selling my unit, ensuring a seamless transaction. Her thoroughness in preparing the listing and her negotiation skills led to a successful sale that exceeded my expectations!
Greg Van Slyke
Pete MacDonald and the team at North Group were absolutely the right choice to sell our home. Thoroughly professional, creative, well organized, and knowledgeable. Pete and the team planned and executed the sales strategy they promised which resulted in our home being sold within 2 days of listing at well over the asking price and the price we had targeted. Well done Pete, especially the fantastic video!
Martin Borean
From initial contact, Amy & Cody and the North Group gang helped walk us through our initial steps, put us in touch with movers, painters, cleaners, stagers and helped facilitate having our home listed in under 2 weeks! With the posting up, we had offers and a sold sign up in less than a week later (and we were VERY happy with the end result!) I would not trust anyone other than Amy & Cody (and the North Group) with any of my real estate questions and needs.
Julia Harper
I had a great experience working with Josh Miller from the North Group when I sold my Etobicoke condo last year. His data-driven guidance was hugely valuable and I appreciated the care and attention to detail he took with every aspect of the process. Will definitely use him again and recommend to anyone looking for a great agent!
Harsh Sinha
I worked with Amy and North Group for the sale of my house in Toronto, as we were moving to the West Coast. Amy was extremely professional and clear with her communication right from the very beginning. Her team laid out a detailed schedule and always kept me informed of the next steps and helped calibrate my expectations.
It took Amy and her team only 1 week from my handing over the keys to getting the house cleaned, touched-up (minor repairs included), painted, staged and listed on the market. And in the next few days, her team arranged for over 100 viewings, held 8 hours of open-house, and got 7 firm offers on the home - quite competitive offers I might say, given the market conditions. The home was sold in just 4 days after listing.
Grace Lee
A friend of mine recommended Amy Youngren back in 2017 to help with the sale of a condo. After a great experience with her team, we did not hesitate to reach out again 6 years later to North Group; this time, to help with the purchase of a condo. Amy and Carmen provided amazing customer service throughout the whole process. Good communication, trust, and efficiency were important factors for us to consider when choosing a real estate team- they exceeded our expectations. Specifically, Carmen shared her knowledge to help us make an informed decision that aligned with our goals, and was always prompt in supporting us with any concerns/questions that came up. Highly recommend this team!
Kim Stewart
Sara was incredible in helping our family navigate the sale of my in-laws home of 50+ years. She was patient, informative and kind while dealing with the entire family. We are so happy with the outcome of the sale. I will definitely recommend Sara to friends and family. If my husband and I ever decide to move we will definitely want Sara on our side.
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